Plug It In: The Deal America Is Missing Out On

A recent study shows that a whopping 95% of Americans are unfamiliar with any & all financial incentives associated with electric cars. Said study, conducted by two Indiana University researchers, surveyed more than 2,000 drivers in 21 of the nation’s largest cities. Nearly all respondents answered that they were unaware of the monetary incentives the government has in place for trading a gas guzzler in for an electric vehicle.

This is likely one of the bigger reasons why sales of electric cars have yet to take off in the United States. Only a tiny fraction of new vehicles sold in the US this year will be rechargeable. Some estimates display dismal numbers, predicting that of the 15.5 million vehicles sold in 2013, only 50,000 will be electric.

Consumers simply aren’t informed about the federal $7,500 tax credit available. The study also found that 3 out of 4 Americans were uninformed about the lower costs associated with both the fuel and maintenance of electric vehicles, as compared to their gasoline counterpoints.

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